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Helping Protocols Survive the Whittling
Partnering with Protocol BD to Generate Enterprise Demand
Business Model Innovation drives demand. Most protocols have focused on BD (sales/marketing) and developer relations. But there's a key component which is needed: business model innovation. Without it, enterprises will prefer legacy / existing technologies which were born from their current business models.
We help protocols to engage more deeply with enterprise prospects for higher investments into their protocols.
Read about why Enterprise Demand will determine the winning protocols.
How We Help Protocols
Strategic Sales Collateral
Creating and capturing demand from a new technology often needs dedicated effort to tell the right Strategic Story.
This core story will support the BD teams in their client engagements.
This also gives the marketing and community teams a central repository of collateral for amplification.
However, many protocols tell the "technical capabilities" as their story. But Enterprises want to know the bigger WHY so they INVEST in new technology.
Bridging the technical community and the needs of BD is a strategy story telling to create the core collateral (often the sales deck) that generates demand.
Scaling BD for Deeper Engagement
Enterprise Demand needs new business models to generate sticky demand.
You can read more in our Protocol Guide to Enterprise Growth.
From our experience, BD leaders are busy finding and following up on marketing leads, but prospects often need a deep dive to generate full stakeholder demand that is takes time...time that can be better spent engaging all generated leads.
Because blockchain is an open platform, protocols often need to follow playbooks by the tech giants -- but without the budget and manpower.
BlockStitch deepens the BD engagement to increase successful POCs by working closely with leads to cultivate valuable business models.